Evolution of smooth, more commonly known as EOS, has been around for quite a few years now. EOS has been sprinkling brightly colored orbs into our lives in many stores we shop every day; some of those stores being Walmart, Target, and Walgreens. They have moved their way up to the number two spot of lip balm sales right behind Burt’s Bees. They have outdone Chapstick and Blistex even though they have been out for quite some time longer than EOS lip balm.
EOS took the opportunity to conduct a study and found that women loved lip balm, but would constantly lose the tubes in their handbags. While other competitors tried to sell lip balm in a dish; women found that to be unsanitary. EOS wanted a way for people to love and enjoy using lip balm everyday. They wanted their lip balm to appeal to all five senses, from the touch of the smooth orb, to the bright colors, to the different exciting flavors, to the delicious smells, and the sound of the iconic click when closing the ball.
They didn’t want EOS to become just another fad, so they worked very hard at all the aspects and even came up with an exciting tag line. “The lip balm that makes you smile,” has become well known to many. They started in Walgreens and gradually made their way to the shelves of Target and Walmart. They market through a lot of channels but the one that I see the most is their very colorful and exciting commercials. They have worked with many celebrities to endorse their cute little orbs.
EOS has had such great success with the lip balm that they have even started producing shaving creams and hand lotions. They sell more than one million spheres a week, which is incredible since that is more than they sold in their first whole year of business. I love EOS lip balm and I always recommend it to all my friends. Those little spheres are so adorable you just want to have one in every color.