WAX and the Crpytofication of the market: Malcolm CasSelle’s vision for digital item trade

One of the most enduring memories of massively multiplayer gaming for many people is that of the online marketplace. Every day thousands, if not millions of coins, gems, credits, and sometimes even real US dollars are pumped through digital bazaars for goods and services that will never leave the screen. It’s online shopping, but maybe not the kind most of us are familiar with these days.

WAX, or the Worldwide Asset eXchange, is a third-party marketplace created by former tronc inc. (formerly Tribune Publishing) Chief Technology Officer Malcolm CasSelle. His vision for WAX looks something like a combination of Amazon and Silk Road, where assets from all over the internet can be bartered and traded in a convenient one-stop shop. Even commodities and items that are not commonly transferable, such as character or weapon skins, in games that often do not feature their own such markets will be up for sale on new the electronic auction block.

CasSelle, a Stanford and MIT educated entrepreneur, has already enjoyed considerable success in the online gaming marketplace. In addition to his responsibilities as the President of WAX, CasSelle also serves as the Chief Information Officer of OPSkins, another popular online marketplace centered around the sale of video game skins. In his time at tronc, CasSelle presided over a time of growth for the company, and aggressively pursued that company’s use and acquisition of digital assets.

Something of an ardent futurist, CasSelle’s business acumen might be described as having one foot in today, and one in tomorrow. He has also expressed great interest in cryptocurrency, unsurprising in light of recent price spikes in many crypto markets, and decreased global confidence in central banking institutions. His vision for WAX is in many ways rooted in the same philosophy as any number of cryptocurrencies, putting impartiality, confidentiality, and consumer freedom above all else. With WAX, CasSelle seeks to empower not only gamers, but also buyers, sellers, entrepreneurs, and anyone else old enough to consent to the Terms and Conditions. Caveat Emptor!

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